Branding

Does Employer Branding Influence a Candidate’s Job Application Decisions?
Business and Management INK
February 25, 2016

Does Employer Branding Influence a Candidate’s Job Application Decisions?

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Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth
Business and Management INK
February 8, 2016

Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth

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Can Brands be Intellectuals?
Academic Funding
May 27, 2013

Can Brands be Intellectuals?

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The Myth of Academic Stardom
Career
May 14, 2013

The Myth of Academic Stardom

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The Branded Sociologist: Can We Still Be On Anyone’s Side?

The Branded Sociologist: Can We Still Be On Anyone’s Side?

Sociology is a brand. To survive or even thrive in the academic marketplace, sociology needs to take care of its image. But at what cost?

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So Much Noise: Are Academics being Over-Branded?

So Much Noise: Are Academics being Over-Branded?

The Ivory Tower has been toppled and academia has an impact in the ‘real world’. The problem is that this may have come at the expense of truly innovative and critical scholarship.

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Greek Crisis: How Social Marketing Can Help

Greek Crisis: How Social Marketing Can Help

Editor’s note: We are pleased to welcome Dr. Periklis Polyzoidis of the Democritus University of Thrace in Komotini, Greece, whose article “Social […]

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Video: Building Partnerships With Social Marketing

Video: Building Partnerships With Social Marketing

How can you develop successful partnership efforts that help your organization become one that others seek to engage? [youtube=http://www.youtube.com/watch?v=c7nP5u20uxc] In this video […]

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When David Met Victoria: Forging a Strong Family Brand

When David Met Victoria: Forging a Strong Family Brand

Marie-Agnès Parmentier, HEC Montréal, published “When David Met Victoria: Forging a Strong Family Brand” in the September 2011 issue of Family Business Review. SAGE Publication’s […]

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