Author: Elvira Bolat

Elvira Bolat is associate professor in digital marketing at Bournemouth University Business School. An internationally recognized expert in influencer marketing, her research explores how digital platforms, branding, and content creators shape consumer behavior and public policy. She has led and collaborated on funded projects with organizations such as GambleAware, YGAM, and Social Finance, focusing on the influence of celebrities, influencers, and digital marketing on children, young people, and vulnerable groups. Elvira’s work is widely published in leading journals, including Current Addiction Reports, Journal of Gambling Studies, and Qualitative Market Research. Beyond academia, she regularly contributes to public debates through media interviews, evidence submissions to regulators, and outreach events. 

Performing the University: Influencers, Content Creators, and the Crisis of Scholarship
Higher Education Reform
March 4, 2026

Performing the University: Influencers, Content Creators, and the Crisis of Scholarship

Read Now

Subscribe to our mailing list

Get the latest news from the social and behavioral science community delivered straight to your inbox.