Bookshelf

Richard Alba

Questioning the Narrative of the Majority-Minority Society

“The argument of this book,” writes Richard Alba, “is not that whites will retain a numerical majority status, although I do not rule out such a possibility, but rather that mainstream expansion, which brings about a melding involving many whites, non-whites, and Hispanics, holds out the prospect of a new kind of societal majority.”

1 month ago
711
sensory Marketing cover

The Secrets of the Human Mind (and Marketing)

The author of the book ‘Sensory Marketing’ explains how it fills a gap in the marketing literature in analyzing and discussing how companies could apply multisensory cues for vision, sound, smell, touch, and taste in business practice.

2 months ago
484
Project management cover

Project Managing a Book on Project Management

perhaps the most challenging aspect of writing this new book on project management, says co-author Stewart Clegg, was translating both the language and style of the root text.

2 months ago
523

Graduate Students Need PhDs that Resonate Outside of Academia

In ‘The New PhD: How to Build a Better Graduate Education,’ Loenard Cassuto and Robert Weisbuch argue that graduate programs aren’t preparing doctoral students for the jobs they’ll likely have outside college classrooms or laboratories.

5 months ago
994