Anya Skatova and James Goulding

Anya Skatova is a research fellow at the Horizon Digital Economy Research Hub, based at the University of Nottingham and funded through RCUK's Digital Economy theme. She employs a range of approaches developed in social, personality and cognitive psychology, behavioural economics and broader decision making literature to understand real life choices. James Goulding is a computer science research fellow at the University of Nottingham. He has a BSc in econometrics and, following award of his PhD in data theory in 2008, has specialized in novel forms of data science: analysis, visualization and mining of massive data sets, focusing on extracting value from the digital shadow.