Jürgen Pfeffer and Derek Ruths

Jürgen Pfeffer is an assistant research professor of computation, organizations and society at the School of Computer Science at Carnegie Mellon University. Derek Ruths is an assistant professor of computer science at McGill University.

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A Few Caveats for Budding Social Media Research Mavens

Behavioral scientists have seized on social media and their massive data sets as a way to quickly and cheaply figure out what people are thinking and doing. But some of those tweets and thumbs ups can be misleading.

6 years ago
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