Preeti Kotamarthi

Preeti Kotamarthi, a staff writer at The Decision Lab, is the behavioral science lead at Grab, the leading ride-hailing and mobile payments app in South East Asia. She has set up the behavioral practice at the company, helping product and design teams understand customer behavior and build better products.

organizational chart of behavioral science careers

A Guide to Career Paths in Behavioral Science

Practicing behavioral scientist Preeti Kotamarthi finds it reassuring to know that this subject, which literally burst on the scene only a few years ago, has gained acceptance around the world, and students brave enough to study it now have a career to look forward to.

2 months ago
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