Strategic Organization

The Value of Big Data Creation

How do firms transform big data and why do firms differ in their abilities to create value from big data? in a research article that tries to find answers to these questions. Jing Zeng and Keith Glaister find “it is not the data itself, or individual data scientists, that generate value creation opportunities. Rather, value creation occurs through the process of data management.”

2 years ago
75
Skip to toolbar