Month: January 2011

Service Marketing

In 2009, Robert J Kwortnik Jr. and Gary M. Thompson, both of Cornell University, wrote an article entitled “Unifying Service Marketing […]

9 years ago
44

NCAA Coaching Carousel

Philip L. Hersch examines the NCAA Coaching Carousel in the article, “Does the NCAA Coaching Carousel Hamper the Professional Prospects […]

9 years ago
26

Work-Life Balance

“Work–Life Balance?: An Autoethnographic Exploration of Everyday Home–Work Dynamics” by Laurie Cohen, Joanne Duberley, and Gill Musson was one of the […]

9 years ago
32

Is CSR Worthwhile to Firms?

“Doing Good And Doing Better Despite Negative Information? The Role Of Corporate Social Responsibility In Consumer Resistance To Negative Information” […]

9 years ago
38