Michael Haederle describes a new research method to work out the mood of a group of people.
Social scientists seeking to assess the collective mood of large groups of people traditionally have relied on slow, laborious sampling methods that usually entail some form of self-reporting.
They downloaded the lyrics to 232,000 popular songs composed between 1960 and 2007 and calculated how often emotion-laden words like “love,” “hate,” “pain” and “baby” occurred in each.
Then they graphed their results, averaging over the emotional valence of individual words. A clearly negative trend emerged over the 47-year period, from bright and happy (think Pat Boone) to dark and depressive (death metal and industrial music come to mind).
The pair has used similar methods to analyze millions of sentences downloaded from blogs, as well as the text of every U.S. State of the Union address and a vast trove of Twitter tweets.
They see distinctive patterns emerging in how collective moods shift over time. The Internet, with its ability to transmit vast amounts of data, is the key…
Click here to read the entire article in Miller McCune Magazine.