Business and Management INK

How Do Chinese Tourists See America?

November 11, 2012 1040

Svetlana Stepchenkova of the University of Florida and Xiang (Robert) Li of the University of South Carolina published “Chinese Outbound Tourists’ Destination Image of America: Part II” in the November issue of the Journal of Travel Research. The abstract:

This study compares the U.S. destination image of four groups of Chinese travelers with different travel horizons. The authors attempt to explore new and effective ways of comparing qualitative image information using methodological approaches from other disciplines. Specifically, they introduce and examine the concepts of destination image richness, evenness, and dominance, analogous to such concepts in biology as species richness, species evenness, and species dominance. Furthermore, the pattern of destination image distribution for the four groups is also explored from a perspective of a power law distribution often used in economic analyses. The obtained results partially support the travel horizon proposition. By applying ideas from other disciplines to the study of destination image, the authors hope that this study contributes both to the image literature and interdisciplinary research on tourism in general.

Click here to read on in the Journal of Travel Research, and here to sign up for e-alerts about newly published research on travel and tourism behavior, management and development.

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Related Articles

“Everything Not Saved Will Be Lost.” –Nintendo “Quit Screen” Message
Business and Management INK
April 8, 2025

“Everything Not Saved Will Be Lost.” –Nintendo “Quit Screen” Message

Read Now
Author Reflections on Intraorganizational Developmental Networks
Business and Management INK
April 2, 2025

Author Reflections on Intraorganizational Developmental Networks

Read Now
Changing the World or Changing Ourselves?
Business and Management INK
March 12, 2025

Changing the World or Changing Ourselves?

Read Now
Generative AI Literacy: A Proposed Way Forward
Business and Management INK
March 11, 2025

Generative AI Literacy: A Proposed Way Forward

Read Now
Exploring the Psychosocial Correlation of Skin Lightening Products

Exploring the Psychosocial Correlation of Skin Lightening Products

In this article, co-authors Hanan Afzal, Sameer Deshpande, and Joan Carlini reflect on the history and inspiration behind their new research article, “Glowing Beyond Shades: […]

Read Now
Exploring the Impact of COVID-19 on the European Union Emission Trading Scheme

Exploring the Impact of COVID-19 on the European Union Emission Trading Scheme

In this article, co-authors Abhinava Tripathi, Charu Vadhava, and Ravi Raushan Jha reflect on the inspiration behind their research article, “Pricing efficiency of European carbon […]

Read Now
Navigating CSR Communication in an Age of Polarization

Navigating CSR Communication in an Age of Polarization

In this article, authors Dennis Schoeneborn, Urša Golob, Hannah Trittin-Ulbrich, Matthias Wenzel, and Amy O’Connor reflect on the inspiration behind their research article, “CSR Communication and […]

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments