Author: Stefanie Beninger, Alex Reppel, Julie Stanton and Forrest Watson

Stefanie Beninger (PhD) (pictured) is an associate professor of marketing at Nyenrode Business University in the Faculty Research Center for Marketing & Supply Chain Management. She is also the Head of the PhD School and the president of the Macromarketing Society. Alex Reppel (PhD) is a reader in digital innovation at Royal Holloway University of London. As a researcher, Reppel explores the impact of digital innovation on markets, society, and individuals. He has current research interests in visual & narrative methodologies, self-sovereign identity & decentralized identifiers, and human representation in immersive environments. Julie Stanton (PhD) is a professor of business at Penn State Brandywine. She received her PhD in agricultural economics from the University of Maryland. As a researcher, Stanton has research interests in food marketing channels between developing and developed country markets and consumer interest in organic and other niche foods. Forrest Watson (PhD) is an assistant professor of international business and management at Dickinson College. Watson has over a decade of experience working and studying internationally. As a researcher, he is currently interested in transformational consumer research, quality of life, marketing systems, and social marketing.

Generative AI Literacy: A Proposed Way Forward
Business and Management INK
March 11, 2025

Generative AI Literacy: A Proposed Way Forward

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