Hidden Champions of the 21st Century
Simon, H. (2009). Hidden Champions of the 21st Century: Success Strategies of Unknown Market Leaders. Heidelberg, Germany: Springer Dordrecht.Hidden champions do one thing better than anyone, and then do it anywhere the world it needs to be done. They define their markets astutely and dynamically—they look for a different kind of answer and then keep looking for it. They ask and keep asking difficult questions, like how things might be madeat least a little better.

