John C. Besley and Anthony Dudo

John C. Besley is the Ellis N. Brandt Professor of Public Relations at Michigan State University. Anthony Dudo is an associate professor of advertising and public relations at the University of Texas at Austin.

Science Communication and ‘Knowing Thy Audience’

Researchers asked science communicators what they need to know about their audiences. Age, education, gender and economic, educational, cultural and ideological background were typical answers. But to really know your audience, those are just a starting place.

1 year ago