Shawn Pope

Shawn Pope is a researcher in organization and international business at the École de Management Léonard de Vinci. His research pertains to corporate social responsibility, corporate image, corporate strategy, organizational theory, business ethics, and globalization.

two plants growing at different rates

When Does CSR Add Value to Brands?

It’s long been trumpeted that companies acting on corporate social responsibility do better. But does CSR — actually — improve brands? Shawn Pope and Jimi Kim decided to find out.

1 year ago