46
Top Five: Social Marketing
Does compassion make dieters more likely to lose weight? What stops people from recycling? Could an anti-drinking Facebook campaign change […]
699
monitoring and evaluation
Philip Kotler on Marketing With a Conscience
In the latest edition of the American Marketing Association’s Marketing News, Philip Kotler, the S.C. Johnson & Son Distinguished Professor […]
1036
Great Opportunities, Significant Challenges in Social Marketing
Social Marketing Quarterly focuses on the theoretical, research and practical issues confronting academics and practitioners who use marketing principles and techniques […]
529
