Top Five: Social Marketing

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Does compassion make dieters more likely to lose weight? What stops people from recycling? Could an anti-drinking Facebook campaign change a student’s life? Find out these answers and more by reading the current top five most-read articles from Social Marketing Quarterly. These papers are free to access through June 26 using the links below. Please share and enjoy!

SMQ_v19n2_72ppiRGB_150pixWErika Beseler Thompson, Frank Heley, Laura Oster-Aaland, Sherri Nordstrom Stastny, and Elizabeth Crisp Crawford
The Impact of a Student-Driven Social Marketing Campaign on College Student Alcohol-Related Beliefs and Behaviors
March 2013

Jill Jesson
Household Waste Recycling Behavior: A Market Segmentation Model
June 2009

Martine Stead, Lisa Arnott, and Emma Dempsey
Healthy Heroes, Magic Meals, and a Visiting Alien: Community-Led Assets-Based Social Marketing
March 2013

Robert Forbus and Jason L. Snyder
Use of Comforting to Enhance Social Marketing Success: A Case Study
June 2013

Daniel Hayden and Fangzhou Deng
The Science of Goal Setting: A Practitioner’s Guide to Goal Setting in the Social Marketing of Conservation
March 2013

Click here to see the current issue of SMQ, and stay abreast of the latest articles covering the efforts of social marketers to protect the environment and increase health, safety and financial well-being: subscribe to the SMQ RSS feed, and click here if you’d like to receive e-alerts about new articles and issues published online before they’re in print.

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Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

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