Wind Goodfriend

Textbook Authorship: The Joys of a Crazy Undertaking

“Writing a textbook,” says Tom Heinzen, “is a foolish idea.” It’s an enormous undertaking and the rewards a few. But there are some rewards, and Heinzen and Wind Goodfriend, the authors of the new intro textbook ‘Social Psychology,’ are reaping one of them: their book received a Most Promising New Textbook Award from the Textbook & Academic Authors Association, or TAA.

1 year ago