Hospitality Marketing Predictions

Chekitan S. Dev, John D. Buschman, and John T. Bowen analyze the past in Hospitality Marketing and predict what will be important to the industry in the future in their article, “Hospitality Marketing: A Retrospective Analysis (1960-2010) and Predictions (2010-2020)”. The article was published in the November 2010 issue of Cornell Hospitality Quarterly.

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