Has Valentine’s Day become post-racial?

New research from the University of California, Berkeley, suggests that when it comes to dating, cyberspace is as segregated as the real world. Data gathered from more than 1 million profiles of singles looking for love online show that whites overwhelmingly prefer to date members of their own race, while blacks, especially men, are far more likely to cross the race barrier in hopes of being struck by Cupid’s arrow.

UC Berkeley researchers analyzed the racial preferences and online activity of people from the United States who subscribed between 2009 and 2010 to a major Internet dating service. In their profiles, the online daters stated a racial preference. Some said they preferred to date only within their race, others preferred someone outside their race, and yet others said they were open to dating someone of any race.

Researchers were then able to compare the online daters’ stated preferences with whom they actually contacted for a date, and they found profound differences between blacks and whites.

The full article can be viewed at e! Science News.

Skip to toolbar