Darren Lilleker, Anastasia Veneti, Daniel Jackson

Darren Lilleker, Associate Professor of Political Communication, Bournemouth University; Anastasia Veneti, Senior Lecturer in Marketing Communication, Bournemouth University, and Daniel Jackson, Associate Professor of Media and Communication, Bournemouth University

Trump and Trudeau_2017

The Power of Image in Politics

Images tap into attitudes, but not always in the same way for every viewer. An image’s perceived level of influence is based on “believability.” This is the idea that it is true if we agree, fake if we disagree. And it is here that the power of images intersects with the great challenge of the digital age. How do we understand politics, fake news, campaigning, and citizenship in an area dominated by images?

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