Dilip Soman

Dilip Soman is a professor and co-director of Behavioural Economics in Action at Rotman (BEAR), at the University of Toronto. His esearch is in the area of behavioral economics and its applications to consumer well-being, marketing and policy. He works with ideas42 and serves as adviser to a number of welfare organizations. He is the author of 'The Last Mile: Creating Social and Economic Value from Behavioral Insights.'

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Trick or Treat: It’s a Behavioral Scientist at the Door!

While Halloween is always an exciting time for candy manufacturers, costume sellers and youngsters who are often allowed a small binge in candy consumption, a different group of people also lick their lips in anticipation — behavioral scientists.

4 years ago
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