Author: Frank Cabano and Elizabeth Minton

Frank G. Cabano is an assistant professor of marketing at the University of Texas at El Paso. His research focuses on religion’s influence on consumer behavior and identity-based consumption. His work has appeared in journals such as Journal of Behavioral Decision Making, European Journal of Marketing, and Psychology & Marketing. Elizabeth A. Minton is an associate professor of marketing at the University of Wyoming. She has published papers on religion and consumer behavior, pro-social marketing, and priming and cueing theory. Her work has appeared in journals such as Journal of Consumer Psychology, Journal of Business Research, and Psychology & Marketing.

Improving Service Quality for Consumers Experiencing Vulnerabilities in the Marketplace
Business and Management INK
April 12, 2023

Improving Service Quality for Consumers Experiencing Vulnerabilities in the Marketplace

Read Now
[mailpoet_form id="1"]