Lutz Preuss

Lutz Preuss is a professor in strategic management at Kedge Business School. His research focuses on managerial cognition in the context of tensions between economic and non-economic aspects of business, the application of paradox theory to management, international differences in corporate social responsibility, fit in corporate responses to scandals as well as responsible management education.

Image: low-angle photograph of city buildings.

Treating Corporate Social Responsibility as a Management Idea

In about 2010, the author started to notice that many companies, particularly in the United Kingdom but also beyond, describe their corporate social responsibility (CSR) engagement in terms of marketplace, workforce, community, and environment.

2 months ago