Michael Wade

Michael Wade is a professor of innovation and strategy at IMD Business School and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco Initiative.


What Exactly is ‘Psychographics’?

Cambridge Analytica’s approach to crunching social media data represents a step change in how analytics can today be used as a tool to generate insights – and to exert influence.

3 years ago