Ewa Miendlarzewska, Michael Kometer and Kerstin Preuschoff

Ewa A. Miendlarzewska is in the Department of Neuroscience at the University of Geneva. Michael Kometer works for ZZ Vermogensberatung. Kerstin Preuschoff is an associate professor at the Geneva Finance Research Institute at the University of Geneva

Learning to Use fMRI in Organizational Research

The authors of a new paper on neurofinance — a relatively new area of research that strives to understand financial decision making by combining insights from psychology and neuroscience with theories of finance — discuss some of the issues they grappled with in using imaging technology for their research.

5 years ago