Social Science Space

Dr. Tracy L. Tuten explores the power of social learning in teaching marketing, emphasizing the importance of collaboration, resource sharing, and the use of platforms like Perusall to foster a sense of community and enhance the educational experience, based on an online reading group of her book ‘Principles of Marketing for a Digital Age.’

That’s a lot of new complexity to address in marketing—but the best place to start is with a detailed understanding of customers and their needs.