Tracy L. Tuten

Tracy L. Tuten is a professor of marketing at Sofia University in the United States and author of several books including the award-winning textbook, Social Media Marketing. A two-time Fulbright Scholar, she frequently speaks around the world on marketing topics. She’s been recognized with teaching awards at her respective institutions and with national awards, such as the O’Hara Leadership Award in Direct & Interactive Marketing Education. Follow her updates on

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Harnessing the Power of Social Learning in Teaching Marketing

Dr. Tracy L. Tuten explores the power of social learning in teaching marketing, emphasizing the importance of collaboration, resource sharing, and the use of platforms like Perusall to foster a sense of community and enhance the educational experience, based on an online reading group of her book ‘Principles of Marketing for a Digital Age.’

2 months ago