Valerie Good, Amy Greiner Fehl, Alexander C. LaBrecque, and Clay M. Voorhees

Valerie Good is an assistant professor of marketing, Seidman College of Business, Grand Valley State University. Her research focuses on marketing strategy within the domains of personal selling and sales management and organizational front lines. Amy Greiner Fehl is an assistant professor of marketing at Georgia Gwinnett College. She explores transformative healthcare policy, marketplace crises, and connection through meaning-making in sales and services marketing. Alexander C. LaBrecque is an assistant professor of marketing at the Peter T. Paul College of Business and Economics of the University of New Hampshire. His research focuses on marketing strategy, sales, digital marketing, and advertising. Clay M. Voorhees is professor and Morris Mayer Endowed Chair of Teaching Excellence in Marketing, University of Alabama. His research focuses on customer experience management and relationship marketing.