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Consumer Acculturation within Cities as Sites of Consumption and Intercultural Interactions
The author and his team’s findings showed that in a context in which the domination of anti-immigration and xenophobic discourses sharply divides the notions of the home (e.g. Iran) and the host (e.g. Germany) countries, the city can function as a bridge for immigrants to develop a sense of belonging to the hosting society.
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