Cutting NSF Is Like Liquidating Your Finest Investment
Look closely at your mobile phone or tablet. Touch-screen technology, speech recognition, digital sound recording and the internet were all developed using […]
Do You Have Research on Macro-Social Marketing?
Journal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest edited by […]
What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?
One man’s trash is another man’s treasure seems to have been the case with Robert Opie, founder of Museum of Brands, Packaging […]
Was There Social Marketing in Victorian England?
Social Marketing is not a new concept. In his 1952 article G. D. Wiebe asked “Why can’t you sell brotherhood like you […]
Are You Throwing Those Old Jeans in the Trash?
The United States Environmental Protection Agency estimates that only 15% of post-consumer textile waste is recovered each year, leaving a whopping 85% […]
Do You Know Where Your Food Comes From?
At the end of March, meat producers in North America, including Tyson Foods Inc. and Hormel Foods Corp., lost an appeal to […]
Are Plant-Based Diets Better For More Than Just Your Health?
Veganism and vegetarianism are becoming more and more popular as a greater variety of plant-based foods become available. A little to no […]
Explore Sustainability as Megatrend
Can sustainability be considered a megatrend? If so, just what does this mean for the study of macromarketing? Scholars John D. Mittelstaedt, […]
Book Review: Advertising at War
Inger L. Stole, Advertising at War: Business, Consumers, and Government in the 1940s. Urbana: University of Illinois Press, 2012. 280 pp. $30.00 […]
