Could Distributed Peer Review Better Decide Grant Funding?
The landscape of academic grant funding is notoriously competitive and plagued by lengthy, bureaucratic processes, exacerbated by difficulties in finding willing reviewers. Distributed […]
Journal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest edited by […]
One man’s trash is another man’s treasure seems to have been the case with Robert Opie, founder of Museum of Brands, Packaging […]
Social Marketing is not a new concept. In his 1952 article G. D. Wiebe asked “Why can’t you sell brotherhood like you […]
The United States Environmental Protection Agency estimates that only 15% of post-consumer textile waste is recovered each year, leaving a whopping 85% […]
At the end of March, meat producers in North America, including Tyson Foods Inc. and Hormel Foods Corp., lost an appeal to […]
Veganism and vegetarianism are becoming more and more popular as a greater variety of plant-based foods become available. A little to no […]
Can sustainability be considered a megatrend? If so, just what does this mean for the study of macromarketing? Scholars John D. Mittelstaedt, […]
Inger L. Stole, Advertising at War: Business, Consumers, and Government in the 1940s. Urbana: University of Illinois Press, 2012. 280 pp. $30.00 […]