Business and Management INK

Are You Throwing Those Old Jeans in the Trash?

May 8, 2014 875

jeans-12-28834-mThe United States Environmental Protection Agency estimates that only 15% of post-consumer textile waste is recovered each year, leaving a whopping 85% in landfills. This means that used textiles occupy nearly 5% of landfills overall. What can be done to help this problem? Karin M. Ekström and Nicklas Salomonson discuss the possibilities from a macromarketing perspective in their article, “Reuse and Recycling of Clothing and Textiles – A Network Approach” from Journal of Macromarketing.

The abstract:

The accelerated pace of consumption in the Western world has led to an increase in clothing and textiles disposed of in the garbage rather than being reused or recycled. The purpose of this article is toJMMK_new C1 template.indd increase understanding of how clothing and textile consumption can become more sustainable by demonstrating how members of a network view and deal with this problem. The study is based on meetings over one and a half years and on a survey. Different views on the problem as well as various solutions on how to increase reuse and recycling of clothing and textiles are presented, including means and challenges. A macromarketing perspective, involving different actors in society, is necessary in order to make consumption more sustainable and for finding long-term solutions. We argue that understanding symbolic consumption and the fashion system can contribute to the macromarketing study of societal development from a sustainable perspective.

Click here to read “Reuse and Recycling of Clothing and Textiles – A Network Approach” for free from Journal of Macromarketing. Click here to sign up for e-alerts and get news on all the latest from Journal of Macromarketing.

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Related Articles

How AI-Integration is Changing the Workplace
Business and Management INK
May 28, 2024

How AI-Integration is Changing the Workplace

Read Now
Keeping Qualitative Research Weird!
Business and Management INK
May 23, 2024

Keeping Qualitative Research Weird!

Read Now
Sometimes, We Do Need a Narcissist
Business and Management INK
May 21, 2024

Sometimes, We Do Need a Narcissist

Read Now
From Collision to Collaboration: Bridging University and Industry Relationships
Business and Management INK
May 17, 2024

From Collision to Collaboration: Bridging University and Industry Relationships

Read Now
Motivation of Young Project Professionals: Their Needs for Autonomy, Competence, Relatedness, and Purpose

Motivation of Young Project Professionals: Their Needs for Autonomy, Competence, Relatedness, and Purpose

Young professionals born between the early 1980s and mid-1990s now constitute a majority of the project management workforce. Having grown up connected, collaborative, and mobile, they have specific motivations and needs, which are explored in this study.

Read Now
A Complexity Framework for Project Management Strategies

A Complexity Framework for Project Management Strategies

Contemporary projects frequently pose complexities that cannot be adequately tackled by the classical project management tradition. This article offers a diagnostic tool to help identify the type of complexity of a project and determine the most suitable strategy for addressing it.

Read Now
Bringing Theories into Conversation to Strategize for a Better World

Bringing Theories into Conversation to Strategize for a Better World

In this article, Ann Langley, Rikkie Albertsen, Shahzad (Shaz) Ansari, Katrin Heucher, Marc Krautzberger, Pauline Reinecke, Natalie Slawinski, and Eero Vaara reflect on the inspiration behind their research article, “Strategizing Together for a Better World: Institutional, Paradox and Practice Theories in Conversation,” found in the Journal of Management Inquiry.

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments