Business and Management INK

Do You Have Research on Macro-Social Marketing?

December 10, 2014 875

browsing-in-pink-453218-mJournal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest edited by Ann-Marie Kennedy and Andrew Parsons, both of Auckland University of Technology, New Zealand.

Macro-Social Marketing goes beyond single campaigns for individual behavior change. This is a relatively new area in the literature and many areas of development are possible. Manuscripts could examine the use of macro-social marketing for systemic change, government sponsored social marketing and the ethical ramifications of social marketing. How social marketing relates to sustainability, development, quality of life and history could also be considered.

Empirical, conceptual and theoretical contributions are invited on (but not limited to) the following topics:

  • Macro-social marketing campaigns and their outcomes
  • JMMK_new C1 template.inddGovernment sponsored social marketing
  • Ethical implications of macro-social marketing and social marketing in general
  • Macro-social marketing’s effect on quality of life
  • Historical analyses of long term social marketing campaigns
  • Cross-country influences of social marketing campaigns
  • How social marketing relates to sustainability
  • The place of social media and virtual worlds in macro-social marketing
  • Effects of macro-social marketing in developing countries
  • Social entrepreneurship/social enterprise and macro-social marketing
  • Public policy implications of macro-social marketing

This Special Issue is tentatively scheduled for September 2017, but completed manuscripts must by received no later than February 28, 2016!

For more information, including where to submit and contact information, click here! Want to know about all the latest news like this from Journal of Macromarketing? Click here to sign up for e-alerts!

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