139
How Has Retailing Evolved?
From general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their […]
708
marketing history
On Marketing Thought and the Further Development of Marketing Theory
The December 2011 issue of Marketing Theory has a commentaries section that focuses on the theme: “On Marketing Thought and […]
504
Competition & Combative Advertising
“Competition and Combative Advertising: An Historical Analysis,” by Fred Beard, University of Oklahoma, was published in the September issue of Journal of […]
509
Journal of Macromarketing Hunt Article
Read about the beginnings of the society and the journal in Shelby Hunt’s article recently published in the Journal of Macromarketing: “On […]
508
