Could Distributed Peer Review Better Decide Grant Funding?
The landscape of academic grant funding is notoriously competitive and plagued by lengthy, bureaucratic processes, exacerbated by difficulties in finding willing reviewers. Distributed […]
Is Bottled Water a Breakable Habit?
Today, about half of all Americans drink bottled water. That number is steadily rising, and so are the environmental and social impacts. […]
The CSR Agenda: Part 4 of 5
On Tuesday, Forbes published a case study about a corporate social responsibility strategy that spelled the difference between life and death: Around […]
Planned Parenthood’s Social Marketing Success Story
We’re pleased to share an article by Beth Sundstrom of the University of Maryland, “Integrating Public Relations and Social Marketing: A Case […]
Are Facebook Fan Pages Effective?
Social marketers are out to create change—and there’s nothing like social media to spread the word to massive amounts of people. But […]
Marketing For a Better World
The first SAGE-published issue of Social Marketing Quarterly (SMQ) offers plenty of tangible advice for marketing scholars and practitioners who want to […]
Going Green: Do Consumers Buy It?
The greening of corporate America often has less to do with environmental concern and more to do with perceived influence on consumers, […]
“Eclectic, Timely, and Targeted”: Philip Kotler and Bill Novelli on Social Marketing
As the U.S. election season heats up, political marketing is everywhere. How does it interface with social marketing, which aims to change […]
Social Marketing and Healthy People
Did you know that social marketing objectives have been added to Healthy People 2020? Healthy People, the program of national health promotion […]
