Business and Management INK

Social Marketing and Healthy People

April 24, 2012 796

Did you know that social marketing objectives have been added to Healthy People 2020?

Healthy People, the program of national health promotion goals set by the U.S. Department of Health and Human Services, aims to improve the health of all Americans with 10-year national objectives. For the first time, the index now includes measures to increase social marketing in health promotion and disease prevention.

To support this historic achievement, the 22nd Annual Social Marketing Conference in Clearwater Beach, Florida, will include two plenary sessions on strategies for initiating instruction about social marketing, social entrepreneurship, and related social change at universities and improving existing educational endeavors in these institutions.

Included are two “collaboratories” devoted to academic interests, giving people working in and with universities a chance to discuss and expand upon the ideas presented during these plenary sessions.

Healthy People 2020 objectives directed at incorporating social marketing include:

• “Increase the proportion of schools of public health and accredited master of public health (MPH) programs that offer one or more courses in social marketing.

• Increase the proportion of schools of public health and accredited MPH programs that offer workforce development activities in social marketing for public health practitioners.” (Source: Healthy People 2020, US Department of Health and Human Services)

If you have ideas on how to realize these Healthy People 2020 objectives, we welcome your abstracts for short oral presentations or posters. We also invite you to join us for a productive and purposive conversation about the future of social marketing in academia.

For more information about this year’s conference, visit us on the web at: http://health.usf.edu/publichealth/csm/scc.htm

Online registration for the 22nd Annual Social Marketing Conference: Ideas Beyond Borders is now available! To register, please click here. To view detailed information and download a conference brochure, please follow this link.

Training Academy: June 13-14, 2012
Main Conference: June 15-16, 2012
Sheraton Sand Key Resort
Clearwater Beach, FL
Sponsored by USF Health

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Related Articles

Challenging, But Worth It: Overcoming Paradoxical Tensions of Identity to Embrace Transformative Technologies in Teaching and Learning
Business and Management INK
March 27, 2024

Challenging, But Worth It: Overcoming Paradoxical Tensions of Identity to Embrace Transformative Technologies in Teaching and Learning

Read Now
Data Analytics and Artificial Intelligence in the Complex Environment of Megaprojects: Implications for Practitioners and Project Organizing Theory
Business and Management INK
March 21, 2024

Data Analytics and Artificial Intelligence in the Complex Environment of Megaprojects: Implications for Practitioners and Project Organizing Theory

Read Now
Putting People at the Heart of the Research Process
Business and Management INK
March 20, 2024

Putting People at the Heart of the Research Process

Read Now
Coping with Institutional Complexity and Voids: An Organization Design Perspective for Transnational Interorganizational Projects
Research
March 19, 2024

Coping with Institutional Complexity and Voids: An Organization Design Perspective for Transnational Interorganizational Projects

Read Now
Empowering David: How Smaller Firms Reconfigure National Dependency on Foreign Multinationals in the Era of Disruptive Technological Change

Empowering David: How Smaller Firms Reconfigure National Dependency on Foreign Multinationals in the Era of Disruptive Technological Change

In this article, Sonja Avlijaš, Pavle Medić, and Kori Udovički reflect on foreign direct investment (FDI) and the way it impacts the development of political economies.

Read Now
The Complexities of Making Key Career Decisions

The Complexities of Making Key Career Decisions

practice. Career decision-making is a process that is difficult to analyze because it is much more complex than selecting the best option in a one-off choice.

Read Now
Revolutionizing Management Research with Immersive Research Methods

Revolutionizing Management Research with Immersive Research Methods

In this article, Anand van Zelderen, Nicky Dries, and Elise Marescaux reflect on their decision to explore nontraditional research.

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments