Social Marketing and Healthy People

Did you know that social marketing objectives have been added to Healthy People 2020?

Healthy People, the program of national health promotion goals set by the U.S. Department of Health and Human Services, aims to improve the health of all Americans with 10-year national objectives. For the first time, the index now includes measures to increase social marketing in health promotion and disease prevention.

To support this historic achievement, the 22nd Annual Social Marketing Conference in Clearwater Beach, Florida, will include two plenary sessions on strategies for initiating instruction about social marketing, social entrepreneurship, and related social change at universities and improving existing educational endeavors in these institutions.

Included are two “collaboratories” devoted to academic interests, giving people working in and with universities a chance to discuss and expand upon the ideas presented during these plenary sessions.

Healthy People 2020 objectives directed at incorporating social marketing include:

• “Increase the proportion of schools of public health and accredited master of public health (MPH) programs that offer one or more courses in social marketing.

• Increase the proportion of schools of public health and accredited MPH programs that offer workforce development activities in social marketing for public health practitioners.” (Source: Healthy People 2020, US Department of Health and Human Services)

If you have ideas on how to realize these Healthy People 2020 objectives, we welcome your abstracts for short oral presentations or posters. We also invite you to join us for a productive and purposive conversation about the future of social marketing in academia.

For more information about this year’s conference, visit us on the web at:

Online registration for the 22nd Annual Social Marketing Conference: Ideas Beyond Borders is now available! To register, please click here. To view detailed information and download a conference brochure, please follow this link.

Training Academy: June 13-14, 2012
Main Conference: June 15-16, 2012
Sheraton Sand Key Resort
Clearwater Beach, FL
Sponsored by USF Health

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