[We’re pleased to welcome William Douglas Evans of George Washington University. Dr. Evans recently published an article in the March […]

Jeff French and Ross Gordon, Strategic Social Marketing. London: SAGE Publications, Ltd. 2015. 448 pp. $155.00 (hardcover), $59.00 (paper-back), $37.60 […]

Mikolaj Piskorski: A Social Strategy: How We Profit from Social Media. Princeton, NJ: Princeton University Press, 2014. 275 pp. $29.95, […]

In recent years, social media has changed the way that companies and customers interact. For many companies, social media platforms […]

[We’re pleased to welcome Mary Dickey of the University of Oklahoma Health Sciences Center. Dr. Dickey recently published “Program Evaluation […]

Journal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest […]

[We’re pleased to welcome Carolyn M. Plump who collaborated with William Van Buskirk for Clare Morgan’s What Poetry Brings to […]

Social Marketing is not a new concept. In his 1952 article G. D. Wiebe asked “Why can’t you sell brotherhood […]

It’s finally spring time! According to the College Board, most high school students take the SAT for the first time […]

More and more consumers are turning to environmentally friendly products and services, even though this can occasionally mean a higher […]

Stephan Dahl of Hull University, Lynne Eagle of James Cook University, and Mustafa Ebrahimjee of the Leigh Primary Care Centre are looking […]

Social marketing is become a major part of our day-to-day life. Let’s face it — you’re currently reading a blog with that […]