Tour Guide Performance and Tourist Satisfaction: A Study of the Package Tours in Shanghai

October 10, 2011 631

Songshan Huang, University of South Australia, Cathy H. C. Hsu and Andrew Chan, The Hong Kong Polytechnic University, published “Tour Guide Performance and Tourist Satisfaction: a Study of the Package Tours in Shanghai” in the February 2010 issue of the Journal of Hospitality & Tourism Research. To view other articles in this issue, click here.

The Abstract:

This study examines tour guide performance and its relationship with tourist satisfaction in the context of package tours in Shanghai. A multilayer framework of tourist satisfaction in the package tour context is proposed. Tourist satisfaction was conceptualized to include three aspects/layers: satisfaction with guiding service, satisfaction with tour services, and satisfaction with the overall tour experience. Tour guide performance was found to have a significant direct effect on tourist satisfaction with guiding service and an indirect effect on satisfaction with tour services and with tour experience. Satisfaction with guiding service positively affected satisfaction with tour services but showed no direct effect on satisfaction with the overall tour experience. However, indirect effect of satisfaction with guiding service on satisfaction with tour experience mediated by satisfaction with tour services was significant. Implications for tour operators and government agencies are discussed.

To learn more about the Journal of Hospitality & Tourism Research, please follow this link.

[polldaddy rating=”4667602″]

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Published

October 10, 2011

Interorganizational Design for Collaborative Governance in Co-Owned Major Projects: An Engaged Scholarship Approach

By Maude Brunet, Marie-Claude Petit, and Alejandro Romero-Torres

Read Now

Uncharted Waters: Researching Bereavement in the Workplace

Business and Management INK

April 22, 2024

Uncharted Waters: Researching Bereavement in the Workplace

By Diane M. Bergeron

Read Now

The Power of Fuzzy Expectations: Enhancing Equity in Australian Higher Education

Business and Management INK

April 22, 2024

The Power of Fuzzy Expectations: Enhancing Equity in Australian Higher Education

By Courtney Geritz and Maria Raciti

Read Now

How Do Firms Create Government Regulations?

Business and Management INK

April 18, 2024

How Do Firms Create Government Regulations?

By Fiona Yao, Jun Xia, Xiaoli Yin, Xinran Wang, and Zhouyu Lin

Read Now

Challenging, But Worth It: Overcoming Paradoxical Tensions of Identity to Embrace Transformative Technologies in Teaching and Learning

Isabel Fischer and Kerry Dobbins 477 Business and Management INK

In this article, Isabel Fischer and Kerry Dobbins reflect on their work, “Is it worth it? How paradoxical tensions of identity shape the readiness of management educators to embrace transformative technologies in their teaching,” which was recently published in the Journal of Management Education.

Read Now

Data Analytics and Artificial Intelligence in the Complex Environment of Megaprojects: Implications for Practitioners and Project Organizing Theory

Sachindra Chamode Wijayasekera, Syed Asad Hussain, Amrit Paudel, Bhuwan Paudel, John Steen, Rehan Sadiq, and Kasun Hewage 588 Business and Management INK

The authors review the ways in which data analytics and artificial intelligence can engender more stability and efficiency in megaprojects. They evaluate the present and likely future use of digital technology—particularly with regard to construction projects — discuss the likely benefits, and also consider some of the challenges around digitization.

Read Now

Putting People at the Heart of the Research Process

Philippa Hunter-Jones, Jessica Weaver, and Rory Donnelly 417 Business and Management INK

In this article, Jessica Weaver, Philippa Hunter-Jones, and Rory Donnelly reflect on “Unlocking the Full Potential of Transformative Service Research by Embedding Collaboration Throughout the Research Process,” which can be found in the Journal of Service Research.

Read Now