Business and Management INK

Measuring the Effectiveness of Mutual Learning for Taiwan’s Tourist Hotels with the DEA Approach

February 3, 2012 684

Chung-Te Ting, Chang Jung Christian University, and Chin-Wei Huang, Taiwan Shoufu University, published “Measuring the Effectiveness of Mutual Learning for Taiwan’s Tourist Hotels with the DEA Approach” on December 16th, 2011 in Cornell Hospitality Quarterly. To view other OnlineFirst articles, please click here. Professor Ting kindly provided the following responses to the article.

Who is the target audience for this article?

This article aims at introducing an innovative application in hotel industry research. Academic readers are mainly the target audience. The results of empirical evaluation provide some findings in management knowledge that are also suitable for hoteliers to study.

What inspired you to be interested in this topic?

Confronting a competitive environment in Taiwan, the mutual learning strategy has become a popular activity within different hotel operating types in recent years. Some hotels adopting the way are successful, but there are some failures. We hopes to find a method that can guide the operators in a right direction which indicates what operating type will be successful in the usage of strategy

Were there findings that were surprising to you?

In literature, many former works evaluated that leisure hotels perform higher efficiency than business. Our evaluation reveals a reverse result, which implies that using different models to measure hotel industry efficiency will lead to different finding. It is a surprise in our research.

How do you see this study influencing future research and/or practice?

This study evaluates that technology sets of the two operating types is different and calculates efficiencies based on the assumption of non-homogeneous frontier. This assumption is very rare in literature. Future researches analyzing the difference between various hotel types can introduce the assumption into methodology.

How does this study fit into your body of work/line of research?

Line of our research focus on hotels’ efficiency assessment and explore the gap between different hotel types. Many former works of our search investigated the difference between chain and non-chain hotels. the extension of analyzing leisure and business hotels make the line of research become more comprehensive.

How did your paper change during the review process?

Reviewers provided many insightful comments and suggestions. We made corresponding changes in accordance with the comments. The changes include increasing more discussion about policy implications, adding recent literature on DEA research on the hotel industry, clearly defining the mutual learning strategy, and using a more appropriate method to determine the efficient and inefficient value.

What, if anything, would you do differently if you could go back and do this study again?

We use the single period data to measure the efficiency and strategy effectiveness in this study. In order to review a dynamic performance, using the multi-period data to evaluate the changes in efficiency and strategy effectiveness is also a great direction if we want to do the research again.

To learn more about Cornell Hospitality Quarterly, please follow this link.

Are you interested in receiving email alerts whenever a new article or issue becomes available? Then click here!

Bookmark and Share

[polldaddy rating=”4667602″]

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Related Articles

Keeping Qualitative Research Weird!
Business and Management INK
May 23, 2024

Keeping Qualitative Research Weird!

Read Now
Sometimes, We Do Need a Narcissist
Business and Management INK
May 21, 2024

Sometimes, We Do Need a Narcissist

Read Now
From Collision to Collaboration: Bridging University and Industry Relationships
Business and Management INK
May 17, 2024

From Collision to Collaboration: Bridging University and Industry Relationships

Read Now
Motivation of Young Project Professionals: Their Needs for Autonomy, Competence, Relatedness, and Purpose
Business and Management INK
May 14, 2024

Motivation of Young Project Professionals: Their Needs for Autonomy, Competence, Relatedness, and Purpose

Read Now
A Complexity Framework for Project Management Strategies

A Complexity Framework for Project Management Strategies

Contemporary projects frequently pose complexities that cannot be adequately tackled by the classical project management tradition. This article offers a diagnostic tool to help identify the type of complexity of a project and determine the most suitable strategy for addressing it.

Read Now
Bringing Theories into Conversation to Strategize for a Better World

Bringing Theories into Conversation to Strategize for a Better World

In this article, Ann Langley, Rikkie Albertsen, Shahzad (Shaz) Ansari, Katrin Heucher, Marc Krautzberger, Pauline Reinecke, Natalie Slawinski, and Eero Vaara reflect on the inspiration behind their research article, “Strategizing Together for a Better World: Institutional, Paradox and Practice Theories in Conversation,” found in the Journal of Management Inquiry.

Read Now
Exploring Discrimination Faced by Asian Nationals in the U.S. Labor Market

Exploring Discrimination Faced by Asian Nationals in the U.S. Labor Market

Amit Kramer, Kwon Hee Han, Yun Kyoung Kim, and Yun Kyoung Kim reflect on the hypotheses and observations that led to their article, “Inefficiencies and bias in first job placement: the case of professional Asian nationals in the United States.”

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments