Measuring the Effectiveness of Mutual Learning for Taiwan’s Tourist Hotels with the DEA Approach

Chung-Te Ting, Chang Jung Christian University, and Chin-Wei Huang, Taiwan Shoufu University, published “Measuring the Effectiveness of Mutual Learning for Taiwan’s Tourist Hotels with the DEA Approach” on December 16th, 2011 in Cornell Hospitality Quarterly. To view other OnlineFirst articles, please click here. Professor Ting kindly provided the following responses to the article.

Who is the target audience for this article?

This article aims at introducing an innovative application in hotel industry research. Academic readers are mainly the target audience. The results of empirical evaluation provide some findings in management knowledge that are also suitable for hoteliers to study.

What inspired you to be interested in this topic?

Confronting a competitive environment in Taiwan, the mutual learning strategy has become a popular activity within different hotel operating types in recent years. Some hotels adopting the way are successful, but there are some failures. We hopes to find a method that can guide the operators in a right direction which indicates what operating type will be successful in the usage of strategy

Were there findings that were surprising to you?

In literature, many former works evaluated that leisure hotels perform higher efficiency than business. Our evaluation reveals a reverse result, which implies that using different models to measure hotel industry efficiency will lead to different finding. It is a surprise in our research.

How do you see this study influencing future research and/or practice?

This study evaluates that technology sets of the two operating types is different and calculates efficiencies based on the assumption of non-homogeneous frontier. This assumption is very rare in literature. Future researches analyzing the difference between various hotel types can introduce the assumption into methodology.

How does this study fit into your body of work/line of research?

Line of our research focus on hotels’ efficiency assessment and explore the gap between different hotel types. Many former works of our search investigated the difference between chain and non-chain hotels. the extension of analyzing leisure and business hotels make the line of research become more comprehensive.

How did your paper change during the review process?

Reviewers provided many insightful comments and suggestions. We made corresponding changes in accordance with the comments. The changes include increasing more discussion about policy implications, adding recent literature on DEA research on the hotel industry, clearly defining the mutual learning strategy, and using a more appropriate method to determine the efficient and inefficient value.

What, if anything, would you do differently if you could go back and do this study again?

We use the single period data to measure the efficiency and strategy effectiveness in this study. In order to review a dynamic performance, using the multi-period data to evaluate the changes in efficiency and strategy effectiveness is also a great direction if we want to do the research again.

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