Podcast: Reflections on a Macromarketing Journey

Dr. Tony Pecotich
Professor Emeritus of Marketing,
University of Western Australia

“Anybody who wants to see the way a conference is run, and the way an academic community can be, should attend a macromarketing conference.”

So says Dr. Tony Pecotich, Professor Emeritus of Marketing at the University of Western Australia, esteemed marketing expert and award-winning scholar of the Journal of Macromarketing (JMK).

In this podcast, Dr. Pecotich talks with Dr. Cliff Shultz about his experiences—from mentorship to conducting field research in war-torn Croatia—and draws on extensive knowledge of history, geography and the arts, explaining why broad scholarship is necessary to advance the field of marketing. He talks about implications for society and human welfare, why communist Russia would have been better off had Stalin picked up a macromarketing text, and why he’s never left a macromarketing conference disappointed.

Click here to listen to the interview, “Reflections on a Macromarketing Journey,” and follow this link to subscribe on iTunes.

Anthony (Tony) Pecotich, Professor Emeritus of Marketing at the University of Western Australia, earned his Ph.D. from the University of Wisconsin-Madison and is a member of the JMK policy board. He has made exemplary contributions to macromarketing for over two decades, with a special emphasis on health care marketing, socioeconomic development, globalization, and distributive justice. Dr. Pecotich has consulted and taught extensively in Australia, the United States, Europe, and Asia, including at the University of Zagreb, University College Dublin, University of Innsbruck, and the Ho Chi Minh City College of Marketing. He has consulted for such corporations as ANZ Bank, Asia Pacific Breweries (S) Pte. Ltd., Capitol Motors (Mercedes Benz) Inc. Taiwan, and Hong Kong Bank (Malaysia). He is a past winner of the Charles Slater Award, given annually for the most outstanding article  published in JMK. He has published widely on macromarketing and other topics, and is co-editor of the Handbook Of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand. He has published in such journals as The Journal of Marketing, Decision Sciences, Organizational Behavior and Human Performance, Journal of High Technology Management Research and many others.

Clifford J. Shultz II is Professor and Kellstadt Chair of Marketing in the School of Business Administration at Loyola University Chicago. He received his Ph.D., M. Phil. and M.A. from Columbia University in the City of New York, and his B.A. from DePauw University. Dr. Shultz has expertise on marketing, economic development and consumption in transforming economies, particularly the transition economies of Asia, the Balkans, and other recovering economies. He served two terms as Editor of the Journal of Macromarketing, and has over 150 publications in various scholarly outlets, including the Columbia Journal of World Business, Contemporary Southeast Asia, Business Horizons, Psychology and Marketing, Marketing Management, Research in Consumer Behavior, Journal of Applied Social Psychology and others. Dr. Shultz also served as President of the International Society of Markets and Development, and currently serves on several editorial and policy boards, including Journal of Public Policy & Marketing, Trzište, Vietnam Marketing Journal, Applied Research in Quality of Life, and Consumption, Markets and Culture.

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