Giving through Social Media – How Has Giving Changed?

kenteegardin (CC BY-SA 2.0)

Yesterday was #GivingTuesday, a day set aside to encourage philanthropy. Following in the footsteps of Black Friday and Cyber Monday, “Giving Tuesday” offers the opportunity to step back from the busyness, to give back and celebrate generosity during the holiday season. If retailers can tout “cyber week,” then we proclaim this “giving week”!

The nature of giving has changed. Recent articles in Nonprofit and Voluntary Sector Quarterly offer illuminating insights into the new opportunities and challenges afforded by charitable giving, in particular in social networking environments.

Social networking applications such as Facebook, Twitter, and Crowdrise offer new ways for nonprofits to engage the community in fundraising efforts. Are donations driven by the same factors as in “off-line” settings? Many nonprofit organizations use Twitter to disseminate information, build engagement, and facilitate action. How do sports-for-development organizations engage people through social media in hopes of generating increased offline support? What about tweeting social change? How are nonprofit organizations utilizing social media to engage in advocacy work?

We’re offering these articles from Nonprofit and Voluntary Sector Quarterly, journal of the Association for Research on Nonprofit Organizations & Voluntary Action, for free through January.

Don’t forget to sign up for e-alerts to stay up-to-date on the latest research from Nonprofit and Voluntary Sector Quarterly!

Other great resources:

Business & Society Complementary Relationships Between Corporate Philanthropy and Corporate Political Activity: An  Exploratory Study of Political Marketplace Contingencies

Family Business Review Firm Philanthropy in Small- and Medium-Sized Family Firms: The Effects of Family Involvement in Ownership and  Management

International Small Business Journal On the compatibility of benevolence and self-interest: Philanthropy and entrepreneurial orientation

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