Business and Management INK

What Is Experimental Vignette Methodology?

December 9, 2014 4340

07ORM13_Covers.indd[We’re pleased to welcome Herman Aguinis and Kyle J. Bradley, both of Kelley School of Business at Indiana University. Their article entitled “Best Practice Recommendations for Designing and Implementing Experimental Vignette Methodology Studies” appeared in the October 2014 issue of Organizational Research Methods.]

How can we balance concerns about internal validity and external validity—simultaneously? This seems to be an inescapable catch-22: We either conduct an experiment that maximizes internal validity (at the expense of external validity), or conduct a field study that maximizes external validity (at the expense of internal validity).

Our article that appears in Organizational Research Methods titled “Best Practice Recommendations for Designing and Implementing Experimental Vignette Methodology Studies” offers a possible solution for the aforementioned dilemma. Our article offers an in-depth analysis of experimental vignette methodology (EVM), which consists of presenting participants with carefully constructed and realistic scenarios to assess dependent variables including intentions, attitudes, and behaviors, thereby enhancing experimental realism and also allowing researchers to manipulate and control independent variables. As our article documents, EVM is underutilized in management and related fields—fewer than 1% of articles published in 30 management-related journals have used it in the past 20 years. However, all of the major journals have published at least some. So, it is possible to conduct a high-quality EVM study that makes an important contribution and is publishable in a top journal. You are probably asking: “How can I do this?” The “how-to” portion of our article address this point by providing best-practice recommendations, including an analysis of trade-offs, associated with 10 decision points involved in planning, implementing, and reporting results of an EVM study.

We are very excited about the potential of EVM to address important questions addressing causal relationships in organizational behavior/human resource management, entrepreneurship, and strategic management studies. We hope that our article will not only serve as a catalyst to inspire the future use of EVM in management and other fields, but also research that will lead to methodological improvements regarding EVM itself.

You can read “Best Practice Recommendations for Designing and Implementing Experimental Vignette Methodology Studies” from Organizational Research Methods for free by clicking here. Want all the latest news and research from Organizational Research Methods sent directly to your inbox? Click here to sign up for e-alerts!

haguinis_medHerman Aguinis is the John F. Mee chair of management and the founding director of the Institute for Global Organizational Effectiveness in the Kelley School of Business, Indiana University. His research interests span several human resource management, organizational behavior, and research methods and analysis topics. He has published five books and about 120 articles in refereed journals. He is the recipient of the 2012 Academy of Management Research Methods Division Distinguished Career Award, a former editor-in-chief of Organizational Research Methods, and a Fellow of the Academy of Management.

Indiana University Kelley School of Business 09.06.2013Kyle J. Bradley is a doctoral student in organizational behavior and human resource management in the Kelley School of Business, Indiana University. His research interests include performance management, the work-life interface, and research methods and analysis. His work has appeared in Industrial and Organizational Psychology: Perspectives on Science and Practice and Organizational Research Methods and has been presented at the meetings of the Academy of Management and Society for Industrial and Organizational Psychology.

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Related Articles

Good Governance, Strong Trust: Building Community Among an Australian City Rebuilding Project
Business and Management INK
February 8, 2024

Good Governance, Strong Trust: Building Community Among an Australian City Rebuilding Project

Read Now
A Black History Addendum to the American Music Industry
Insights
February 6, 2024

A Black History Addendum to the American Music Industry

Read Now
Organizational Learning in Remote Teams: Harnessing the Power of Games for Meaningful Online Exchanges
Business and Management INK
February 2, 2024

Organizational Learning in Remote Teams: Harnessing the Power of Games for Meaningful Online Exchanges

Read Now
Environmental and Social Sustainability Methods in Online and In-Person Shopping
Business and Management INK
January 30, 2024

Environmental and Social Sustainability Methods in Online and In-Person Shopping

Read Now
Revitalizing Entrepreneurship to Benefit Low-Income Communities

Revitalizing Entrepreneurship to Benefit Low-Income Communities

While entrepreneurship scholarship increasingly illustrates the limits of an individualized approach in commercial businesses, this thinking has not yet filtered through to how we strategize entrepreneurship in low income-areas.

Read Now
The Key to Dismantling Oppressive Global Systems

The Key to Dismantling Oppressive Global Systems

In this article, Nazarina Jamil, Maria Humphries-Kil, and Kahurangi Dey explore Paulo Freire’s call for responsibility for those who are marginalized and his Pedagogy of Hope to encourage action and inspiration around the dismantling of oppressive global systems.

Read Now
Using Affective Displays to Predict Customer Satisfaction

Using Affective Displays to Predict Customer Satisfaction

In this article, Shelly Ashtar reflects on her longstanding interest in service-related work and how it connects to her research interest in customer satisfaction. Ashtar explores this topic with collaborators Galit B. Yom-Tov, Anat Rafaeli and Jochen Wirtz in “Affect-as-Information: Customer and Employee Affective Displays as Expeditious Predictors of Customer Satisfaction,” in the Journal of Service Research.

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments
Susan

The link to the free article does not work, unfortunately.

The link had expired, but has been reopened.