News

Businesses See the Value of Social Sciences, But Does Higher Education Policy?

October 20, 2020 3527

The social sciences are recognized for their role in evaluating policy and offering practice-based interventions about ‘what works’. However, they are less often justified in terms of their value to the private sector. Sharon Witherspoon outlines the finding of a report into eight case studies of UK businesses.  The report covers a range of different sectors and finds that social scientists are in demand by businesses for what they know and the way that they approach knowledge and facts.  Recommendations are offered for how higher education policy can better capitalize on this.

This blog is based on a report, Vital Business: the Essential Role of Social Sciences in the UK Private Sector carried out by the Campaign for Social Science, in partnership with SAGE Publishing.

Most of us are used to seeing evidence about, and justifications for, social science research in choosing, making and evaluating social and economic policy, and for practice-based interventions about ‘what works’ (and what doesn’t).  Social science has a long history of policy engagement, and one that has been given renewed visibility in the context of COVID-19, both in the UK and internationally.

But we are on the back foot if we do not also understand and – on the basis of robust evidence – make the case that the social sciences are important to private sector businesses too.  It is vital that academics and policy-makers alike understand this.

Of course, many of us already knew that evidence about graduate destinations shows that the average post-graduation salaries of social science graduates are very similar to those of STEM graduates, with much variation by disciplines within both areas.  A previous Campaign for Social Science report, Positive Prospects, went through the evidence in some detail, and was backed up by longer-term analysis by the Institute of Fiscal Studies.

Vital Business Report

In Vital Business, we looked at the issue in a different way.  This report is based on eight case studies of UK businesses.  It covers a range of different sectors, including businesses that are often thought of as science-based.  The findings challenge some of the common myths about the usefulness of social science knowledge and skills in employment.

We conducted intensive interviews in each of the companies. We aimed to get a detailed account of the many ways that social science knowledge and skills (and employees who were graduates with social science degrees) were deployed.

The report shows that social sciences are both widely-used and valued by businesses: in leadership roles; in running the business day-to-day (including finance, HR and so on); to understand consumers and markets and regulations; in strategic planning and risk analysis; and even in R&D, including often working jointly with STEM scientists.

The content of what these employees know matters to their employers.

For instance, an interviewee from Cisco, a large multinational specializing in digital technologies, told us:

‘There is a huge benefit to having people with social science skills. We have to think about the implications that our technology will have and explain them … – from realizing the benefits through to managing the challenges…. This requires input from an array of social scientists specializing in business, communications, economics, HR, law, marketing, operations and politics to make our technology compelling…. To be successful, technology needs social science input.’

And Ashley Parry Jones, Director of Planning at global engineering consultancy WSP, said:

‘As an engineering consultancy, WSP has many projects that will be more engineering-led, but social scientists play an essential role …[to] ensure solutions are applicable in a real-world situation. They provide a different voice and a different way of thinking. Engineers work to establish technical standards. Whereas social scientists are optimizers – it’s not about perfection, but about an optimal decision that satisfies multiple parameters at once. That is a very different type of conversation, and I think that is a really useful challenge that social scientists provide.’

Whether the business was a services-based company (like Ipsos MORI or business services firm Deloitte or reinsurance brokerage Willis Towers Watson) or a manufacturer (like Diageo) or an energy company (like Shell), some common lessons stood out.

A particular contribution of social scientists with number and data skills was that they could not only use data, but that they could question data intelligently

In looking to the future – and most of these we spoke to took a long view, even as COVID-19 raged around them – almost all of them predicted more and deeper cross-disciplinary working. This was true even in science-based businesses.

But what some may find more surprising is that though their general ability to analyze evidence, or their wider ‘softer’ skills (curiosity, ability to communicate) were valued, the substantive knowledge and methodological skills of social science graduates were too. Political science graduates and geographers were, for example, often mentioned as particularly important to analyzing risks, including geopolitical risk, and in strategic planning.  Graduates from economics, demography, geography, psychology, and sociology were often mentioned in relation to understanding marketing, behavior in different circumstances, the impact of regulatory regimes, and so on.  The content of what these employees know matters to their employers.

LSE-impact-blog-logo
This article by Sharon Witherspoon originally appeared on the LSE Impact of Social Sciences Blog as “Businesses know the value of social sciences. Higher Education policy needs to catch up” and is reposted under the Creative Commons license (CC BY 3.0).

Implications of the findings

1.Social sciences and HE policy

First, higher education policy should recognize that for businesses to succeed they need employees with diverse skills and disciplinary backgrounds. We encourage policy makers not to take an over-simple view that only STEM subjects matter to business success.  What matters to business is having the right skills across the range of their work.  It is not ‘either/ or’ but ‘both/ and’.  It will be worth bearing this in mind when the government responds to the Augar Review.

2.Social sciences and data skills

Second, the evidence suggests that number and data skills among social science graduates are particularly valued. This is partly because it helps them communicate better with  colleagues and is increasingly part of business management.  But a particular contribution of social scientists with number and data skills was that they could not only use data, but that they could question data intelligently (What were the sources?  How reliable is it?  How can we piece together the most accurate possible picture from partial evidence?  How can we explain the findings to others?) Number and data skills are useful across all social science disciplines.

3.Branding the social sciences

Finally, we believe that UK social science has a ‘brand’ problem.  It was striking that in many cases our approaches to the companies started with their questions about what the social sciences are.  We had to start by explaining the wide range of disciplines it covers (business-related subjects, law, economics, demography, geography, political science, psychology, sociology and others). So while this work is part of the SHAPE initiative, most of our interviewees knew what ‘STEM’ and the arts and humanities are.  They did not have the same understanding about the social sciences, as page ix of Vital Business explains.

That is a challenge the Campaign will hope to address over the coming months.  We believe businesspeople, MPs, and others should feel proud to say that they are a social scientist using their knowledge and skills in their work.  This research shows they would be in good company in doing so.


The UK’s Campaign for Social Science is the outward, campaigning arm of the UK’s Academy of Social Sciences.  The Academy is composed of about 1330 individual Fellows, 46 member Learned Societies and other affiliates.  It includes practitioners, as well as academics. Its aims are to promote appreciation of the importance of the social sciences for public benefit, and to consider issues that affect their long-term well-being.

Sharon Witherspoon is head of policy at the Academy of Social Sciences. She was at the Nuffield Foundation, a grant-giving endowed charitable trust, for 19 years, first heading its programs of social research and social policy, and then for three years as director. Before that, she was a practicing social researcher at NatCen and the Policy Studies Institute, designing and analysing large-scale social surveys. She was awarded an MBE for services to social science in 2008, received the British Academy President’s Medal in 2011, and was awarded an honorary doctorate by University College London in 2015 for services to social sciences and law.

View all posts by Sharon Witherspoon

Related Articles

Digital Scholarly Records are Facing New Risks
Research
May 21, 2024

Digital Scholarly Records are Facing New Risks

Read Now
Sometimes, We Do Need a Narcissist
Business and Management INK
May 21, 2024

Sometimes, We Do Need a Narcissist

Read Now
Webinar – Trust in Science: Understanding the Trends and Implications for Science Communication
Event
May 20, 2024

Webinar – Trust in Science: Understanding the Trends and Implications for Science Communication

Read Now
Universities Should Reimagine Governance Along Co-Operative Lines
Higher Education Reform
May 20, 2024

Universities Should Reimagine Governance Along Co-Operative Lines

Read Now
From Collision to Collaboration: Bridging University and Industry Relationships

From Collision to Collaboration: Bridging University and Industry Relationships

In this article, Will Harvey and Paul Spee reflect on the importance of collaboration between industry and universities. This topic was the catalyst for their research article, “Walking the tightrope of academic and practitioner expectations in field research,” found in Management Learning.

Read Now
Biden Administration Releases ‘Blueprint’ For Using Social and Behavioral Science in Policy

Biden Administration Releases ‘Blueprint’ For Using Social and Behavioral Science in Policy

U.S. President Joseph Biden’s administration has laid down a marker buttressing the use of social and behavioral science in crafting policies for the federal government by releasing a 102-page Blueprint for the Use of Social and Behavioral Science to Advance Evidence-Based Policymaking.

Read Now
Maybe You Can’t Buy Happinesss, But You Can Teach About It

Maybe You Can’t Buy Happinesss, But You Can Teach About It

When you deliver a university course that makes students happier, everybody wants to know what the secret is. What are your tips? […]

Read Now
5 1 vote
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments