Erika Darics

Erika Darics is linguist-slash-communication scholar interested in how language functions in the digital world, in particular in professional environments. Her work is primarily qualitative and discourse-centered, focusing on issues such as written non-verbal cues, linguistic politeness or the interactional creation of identity and power. She holds a PhD from the University of Loughborough and is currently working on a monograph for Business Expert Press on email and instant messaging at work.

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How to Avoid That Fatal Social Media Faux Pas

University professors are not immune to epic fails when using social media. But the lesson learned isn’t to withdraw completely, argues Ereika Darics, but to know thine audience.

9 years ago