Author: Paul Harrison

Paul Harrison is co-director of Deakin Business School's Centre for Employee and Consumer Wellbeing, and is a senior lecturer and chair of the MBA marketing and consumer behavior units. He teaches, researches, consults and writes in the fields of health, essential services, public policy and economics through an examination of the psychology of emotional and rational behavior, and the effect of marketing and advertising on consumer behavior. Paul is co-director of Deakin Business School's Centre for Employee and Consumer Wellbeing, and is a senior lecturer and chair of the MBA marketing and consumer behaviour units.

The Social Science of Holiday Marketing, er, Shopping
Research
December 18, 2017

The Social Science of Holiday Marketing, er, Shopping

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