Paul Harrison

Paul Harrison is co-director of Deakin Business School's Centre for Employee and Consumer Wellbeing, and is a senior lecturer and chair of the MBA marketing and consumer behavior units. He teaches, researches, consults and writes in the fields of health, essential services, public policy and economics through an examination of the psychology of emotional and rational behavior, and the effect of marketing and advertising on consumer behavior. Paul is co-director of Deakin Business School's Centre for Employee and Consumer Wellbeing, and is a senior lecturer and chair of the MBA marketing and consumer behaviour units.

christmas-in the mall

The Social Science of Holiday Marketing, er, Shopping

By drawing on a plethora of psychological and sociological research, marketers subtly give us permission to buy and not to think too much, or too deeply, about why we’re buying. Not thinking all the time is a very efficient way for us to get by. It conserves energy, and allows us to live relatively easily by responding to our psychological predispositions, social norms, and general cognitive imperfections.

2 years ago
10
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