Stuart Mills

Stuart Mills is a PhD researcher in behavioral economics at Manchester Metropolitan University. His current research considers user responses to the commercial use of behavioral economics, and he has previously written about the political application of behavioral economics, contemporary political economy and technology.

Mother deer nudges young deer by pushing her nose it its backside

Coronavirus Crisis Putting UK Nudging to the Test

If the promises of behavioral science can be believed, the UK government’s use of it would potentially minimize economic disruption while still tackling the crisis. This is because, in theory, behavioral science can achieve desirable behaviors without significantly impacting other day-to-day activities. However, the question is whether in practice behavioral science is helping to mitigate disaster.

4 years ago