Cambridge Analytica

Information overload

Humans Broke the Internet. Understanding Them Better Might Help Fix It

This stark contrast between the internet’s light and dark sides has become a defining characteristic of the digital age, writes Timo Hannay founder SchoolDash, but is not an inevitable consequence of the mostly innocuous technologies on which it’s built. Rather, it is the product of their bewilderingly diverse and eccentric user base – otherwise known as humanity.

2 years ago
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Psychographics_opt

What Exactly is ‘Psychographics’?

Cambridge Analytica’s approach to crunching social media data represents a step change in how analytics can today be used as a tool to generate insights – and to exert influence.

2 years ago
133
Cambridge Analytica logo

Will Cambridge Analytica Hurt Legitimate Research?

It is right to believe that researchers and their employers value research integrity, says Annabel Latham. But instances where trust has been betrayed by an academic – even if it’s the case that data used for university research purposes wasn’t caught in the crossfire – will have a negative impact on whether participants will continue to trust researchers.

2 years ago
146
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