Social Science Space

As I write this, I am using text-to-speech technology, a nifty online feature that enables the reader to listen to, […]

(Over)consumption, climate change and working from home. These are a few of the concerns at the forefront of consumers’ minds […]

Changes in our daily habits have been as simple as no longer buying our morning cup of joe on the […]

Staying at home has completely changed our buying behaviors. Consumption during the COVID-19 pandemic has accelerated our technological advancement and […]

When was the last time you went out for a Thai meal, got items from the ethnic isle of a […]

We all want stuff, but in our overdeveloped, fast-paced culture we seldom challenge ourselves to ask ourselves the one important question: how much is enough?

Is it possible that the experience of receiving gifts we do not like can take a toll on our mental […]

The coronavirus Christmas of 2020 could turn into a bumper year for giving gifts. Our relationship with spending and the […]

Just as the current pandemic illuminates society’s pre-existing challenges, so too it shapes our behavior, changing the ways we interact, shop and consume.

[We’re pleased to welcome Christina Chi of Washington State University. Christina recently published an article in Cornell Hospitality Quarterly entitled “Ready […]

[We’re pleased to welcome Gerald Zaltman of Harvard Business School and Olson Zaltman Associates. Dr. Zaltman recently published an article […]

Gerald Zaltman, Joseph C. Wilson Professor Emeritus at Harvard Business School and creator of  the first patented market research tool […]