[We’re pleased to welcome Christina Chi of Washington State University. Christina recently published an article in Cornell Hospitality Quarterly entitled “Ready […]
[We’re pleased to welcome Gerald Zaltman of Harvard Business School and Olson Zaltman Associates. Dr. Zaltman recently published an article […]
Gerald Zaltman, Joseph C. Wilson Professor Emeritus at Harvard Business School and creator of the first patented market research tool […]
The customer may always be right, but research has shown that their memory can sometimes fail them when recollecting service […]
Businesses work hard to ensure that their customers walk away happy. But just how much of a good experience do […]
When it comes to travel decision-making, how do Baby Boomers, Gen X, and Gen Y compare? The answer is crucial […]
Today, about half of all Americans drink bottled water. That number is steadily rising, and so are the environmental and […]
Whether they’re aware of it or not, consumers in a retail environment make decisions that are influenced by everything from […]
Rex S. Toh, Charles F. DeKay and Peter Raven published “Travel Planning: Searching for and Booking Hotels on the Internet” […]
Stephani K. A. Robson, Sheryl E. Kimes, Franklin D. Becker and Gary W. Evans, all of Cornell University, published “Consumers’ Responses to […]
