Consumption and the COVID-19 Pandemic
Staying at home has completely changed our buying behaviors. Consumption during the COVID-19 pandemic has accelerated our technological advancement and reliance on […]
Consumption as Intercultural Communication and Interaction
When was the last time you went out for a Thai meal, got items from the ethnic isle of a supermarket, wore […]
Consumption Does Not Equate to Happiness
We all want stuff, but in our overdeveloped, fast-paced culture we seldom challenge ourselves to ask ourselves the one important question: how much is enough?
Gift Giving, Gift Returning – The Unexpected Emotions Behind Receiving an Unwanted Gift
Is it possible that the experience of receiving gifts we do not like can take a toll on our mental well-being? Is […]
Online Christmas Shopping and Gift Giving as a Form of Retail Therapy?
The coronavirus Christmas of 2020 could turn into a bumper year for giving gifts. Our relationship with spending and the festive cheer […]
At Its Core, Changing Consumer Behavior Requires Empathy
Just as the current pandemic illuminates society’s pre-existing challenges, so too it shapes our behavior, changing the ways we interact, shop and consume.
Do Consumers Avoid Genetically Modified Wines?
[We’re pleased to welcome Christina Chi of Washington State University. Christina recently published an article in Cornell Hospitality Quarterly entitled “Ready to Embrace […]
Diversify and Conquer: An Argument for Reinvigorating Marketing Science with Behavioral Science and Humanities
[We’re pleased to welcome Gerald Zaltman of Harvard Business School and Olson Zaltman Associates. Dr. Zaltman recently published an article in Cornell […]
