When was the last time you went out for a Thai meal, got items from the ethnic isle of a supermarket, wore […]
Is it possible that the experience of receiving gifts we do not like can take a toll on our mental well-being? Is […]
The coronavirus Christmas of 2020 could turn into a bumper year for giving gifts. Our relationship with spending and the festive cheer […]
Just as the current pandemic illuminates society’s pre-existing challenges, so too it shapes our behavior, changing the ways we interact, shop and consume.
Diversify and Conquer: An Argument for Reinvigorating Marketing Science with Behavioral Science and Humanities
[We’re pleased to welcome Gerald Zaltman of Harvard Business School and Olson Zaltman Associates. Dr. Zaltman recently published an article in Cornell […]