Consumer Behavior

Gerald Zaltman on New Marketing Science for Hospitality Practitioners
Business and Management INK
August 31, 2015

Gerald Zaltman on New Marketing Science for Hospitality Practitioners

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Designing Better Customer Service Experiences Using “Sticktion”
Business and Management INK
September 23, 2014

Designing Better Customer Service Experiences Using “Sticktion”

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Using “Sticktion” for a Better Customer Experience
Business and Management INK
March 28, 2014

Using “Sticktion” for a Better Customer Experience

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How Generations Make Travel Decisions
Business and Management INK
January 5, 2013

How Generations Make Travel Decisions

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Is Bottled Water a Breakable Habit?

Is Bottled Water a Breakable Habit?

Today, about half of all Americans drink bottled water. That number is steadily rising, and so are the environmental and social impacts. […]

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Why Do We Buy?

Why Do We Buy?

Whether they’re aware of it or not, consumers in a retail environment make decisions that are influenced by everything from adequate aisle […]

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Travel Planning: Searching for and Booking Hotels on the Internet

Travel Planning: Searching for and Booking Hotels on the Internet

Rex S. Toh, Charles F. DeKay and Peter Raven published “Travel Planning: Searching for and Booking Hotels on the Internet” on September […]

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Consumers’ Responses to Table Spacing in Restaurants

Consumers’ Responses to Table Spacing in Restaurants

Stephani K. A. Robson, Sheryl E. Kimes, Franklin D. Becker and Gary W. Evans, all of Cornell University, published “Consumers’ Responses to Table Spacing […]

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