Caution wet floor sandwich-board sign in English and Chinese

A Chinese Context Challenges ‘Western’ Theory of Power

The faces of power theory many presume to be universally applicable actually indicate cultural bias, the authors write, as those faces prioritize individualistic and active as opposed to more collectivist and passive dynamics.

10 months ago

JMK Special Issue on Vietnam

The Journal of Macromarketing (JMK) has released its first country-specific special issue, featuring articles and commentaries about Vietnam that tie in to […]

11 years ago