Podcast: Why Vietnam? A Macromarketing Perspective

Sondra Stewart (CC BY-SA 2.0)

The Journal of Macromarketing (JMK) has a new podcast highlighting the March 2012 Special Issue on Vietnam, with articles on entrepreneurship, retailing, weddings and sex roles, quality of life, environmental sustainability, and more in the nation known as a model for developing countries worldwide.

JMK Editor Terry Witkowski of California State University interviewed guest editor Clifford J. Shultz II of Loyola University Chicago, who sees Vietnam as “a living laboratory” for these issues. Dr. Shultz discusses Americans’ evolving understanding of Vietnam and explores the depth and breadth of expertise represented in this special issue.

Click here to download the podcast, and here to subscribe on iTunes.

Clifford J. Shultz II is Professor and Kellstadt Chair of Marketing in the School of Business Administration at Loyola University Chicago. He received his Ph.D., M. Phil. and M.A. from Columbia University in the City of New York, and his B.A. from DePauw University. Dr. Shultz has expertise on marketing, economic development and consumption in transforming economies, particularly the transition economies of Asia, the Balkans, and other recovering economies. He served two terms as Editor of the Journal of Macromarketing, and has over 150 publications in various scholarly outlets, including the Columbia Journal of World Business, Contemporary Southeast Asia, Business Horizons, Psychology and Marketing, Marketing Management, Research in Consumer Behavior, Journal of Applied Social Psychology and others. Dr. Shultz also served as President of the International Society of Markets and Development, and currently serves on several editorial and policy boards, including Journal of Public Policy & Marketing, Trzište, Vietnam Marketing Journal, Applied Research in Quality of Life, and Consumption, Markets and Culture.

Terrence Witkowski, Editor of the Journal of Macromarketing, is Professor of Marketing and Director of International Business Programs at the College of Business Administration, California State University, Long Beach.  He holds a B.A. in History from Northwestern University, an M.S. in Management from UCLA, and a Ph.D. in Business Administration from U. C. Berkeley.  About half of Dr. Witkowski’s research focuses on international topics, especially marketing in developing countries and cross-cultural consumer behavior, and the remainder is in the area of U.S. marketing and consumer history and the history of marketing thought.  Dr. Witkowski has published over 90 journal articles, papers and abstracts in conference proceedings, book reviews, and other works, and serves on editorial review boards of the Journal of Historical Research in Marketing, Marketing Theory, and Management & Organizational History. He is a former President of the CHARM (Conference on Historical Analysis and Research in Marketing) Association.

To learn more about the Journal of Macromarketing, please follow this link.

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