The White House’s Social and Behavioral Sciences Team has done an impressive job so far in using small, inexpensive changes to make federal policies better serve citizens.
The Global Insights Initiative, with its intriguing acronym of GINI, will bring experimentation to the World Bank’s poverty-fighting efforts by incorporating behavioral and social science into its project design and evaluation.
While there are ample perspective benefits to behavioral nudges in the creation of public policy, make sure the nudges are designed for real people and not some rational superbeing.
When governments nudge people to do healthful things it IS a little bit like 1984, says Mike Marinetto. But it’s more like a big brother than Big Brother, he adds.
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